Kinetica · 2026
Before the Gun
- Client
- Kinetica
- Year
- 2026
- Format
- Campaign film
- Length
- 1:30
A sprinter and the hundred metres she runs every morning before work. Shot on an empty stadium at 05:40, in one week of first light.
Second Wind is a film studio for sports brands. We go out early, we stay late, we bring the camera where the training happens — the track at six, the pool at night, the road in the fog.
Launch films for shoes, kits and seasons. From the idea and the casting to the last colour pass.
Long-form stories about athletes and teams. We follow a season, not a day.
Cut-downs and originals for feeds: vertical, fast, made for sound off.
A stills photographer next to the film crew, so the campaign and the film match.
A sprinter and the hundred metres she runs every morning before work. Shot on an empty stadium at 05:40, in one week of first light.
Under the surface, the noise stops. A film about the quiet part of a race, shot at night with one light under the water.
Wrapping the hands is the last thing before the fight. We stayed on that minute for the whole film.
Four hundred kilometres in three days through the mountains, with a crew in the car behind the riders.
An empty gym, one ball, one free throw that decides the season. Made for the playoffs launch.
Ninety minutes of rain under the floodlights. The game nobody wanted to play and everyone remembers.
Inside the wave for four seconds. We waited eleven days for them.
One court, one light, one serve practised until midnight.
The lake before anyone else is awake. A rower, the fog and the sound of the oars.
Chalk, breath, lift. A film about the three seconds before the weight leaves the floor.
The last run of the day, when the light goes blue and the mountain goes quiet.